Pengaruh Kebijakan Potongan Harga Terhadap Minat Beli Konsumen Pada PT. Mandiri Sukses Lestari Padangsidimpuan

Abstract

A price discount is a reduction from what is stated in the price list, and is given to buyers in the form of payment for goods within a specified time period, purchasing a certain amount, or trading goods or services. Consumer purchasing interest is a mental statement from consumers that reflects their plans to purchase a number of products with a certain brand. The methods used in this research are descriptive and quantitative methods. The sample from this research is 25% of the population, namely 35 consumers. The aim of this research is to find out how much influence the price discount policy has on consumer buying interest. The data collection methods used are literature study, observation, and questionnaires. The data analysis technique used is to process data that has been obtained from research results and then the results of this research will be analyzed using product moment correlation analysis. From the results of the discussion and data analysis, a correlation value of 0.854 was obtained, while the correlation value in the correlation table for N=35 and a significance level of 5% obtained a value of 0.274, meaning the r (calculated) value was 0.854 > 0.274 (r table). The calculated t value is 9.432, which is greater than the value in the t table, namely 1.692, with a significance level of 0.05 and with the condition df=n-2, namely 35-2=33, so the value n=33. This means that there is a very significant relationship between variable X and variable Y. Because the calculated t value is greater than the table t value. (9.432>1.692).